Chinese tourists + RCEP benefits drive the Southeast Asian tourism boom!

With the opening of the RCEP service market, China's outbound tourism continues to boom in 2025-2026, and Southeast Asia is embracing a golden opportunity for a "restorative boom"! Chinese tourists prioritize Southeast Asia, with more convenient visa and payment options.

Core Directions:
✅ Tourism Reception/Hotels: Chinese tourists love Southeast Asia the most! Thailand's Phuket Island homestays achieved 100% occupancy during the 2025 Spring Festival peak season, with owners exclaiming "RCEP has brought a surge in Chinese tour groups"; Vietnam received 5.3 million Chinese tourists in 2025, surpassing Thailand for the first time! The Philippines' medical tourism service trade volume grew by 25% in 2025, with Chinese patients flocking for medical aesthetics and health check-ups.
✅ Digital Service Exports: Education (online Chinese courses/study abroad services), medical (telemedicine consultations/cross-border medical care), consulting (cross-border e-commerce/cultural tourism planning) – China's 1.4 billion population market is experiencing exploding demand!

Practical Guide:
1️⃣ Localization Upgrade: Install Chinese payment systems and Chinese menus in homestays/hotels, and train staff in basic Chinese service skills.
2️⃣ Digital Service Integration: Leverage RCEP's cost reduction advantages to digitize Southeast Asia's specialty services (such as Thai massage courses and Filipino homemaker training) into online products for sale in China.
3️⃣ Seize Policy Dividends: Under RCEP, visa simplification and freer cross-border data flows are now available!